SH Dr. Shuyue Huang Tourism and Hospitality Management

Profile

Public academic profile.

Dr. Shuyue Huang is a tenured Associate Professor in Tourism and Hospitality Management at Mount Saint Vincent University, Canada.

Overview

Core academic profile.

Position Associate Professor, Tourism and Hospitality Management, Mount Saint Vincent University
Education PhD in Services Management/Tourism, University of Guelph; MSc in Tourism Planning and Landscape Design, Sun Yat-sen University; BSc in Economic Geography, Sun Yat-sen University
International Academic Path Academic experience in Canada and Portugal, with education and early professional experience in China.
Research Tourist engagement, value co-creation, consumer behaviour, destination experience, hospitality technology, inclusive tourism, destination resilience, and tourism and hospitality education
Methods Mixed methods, scale development, SEM/PLS-SEM, text mining, online review analysis, and qualitative thematic analysis
Languages English, Mandarin, and Cantonese

Profile Highlights

Research

Tourist engagement and tourism experience

Published work includes tourist engagement scale development, value co-creation, destination experience, cross-cultural tourist behaviour, and hospitality consumer behaviour.

Teaching

Applied hospitality and analytics education

Teaching profile includes hotel operations, hospitality and tourism facilities management, PMS training, CHIA, CAHTA, and experiential research-informed learning.

Service

Editorial, reviewer, and association service

Professional contributions include editorial-board work, guest editing, peer review, association service, and support for student and academic research communities.

Methods

Mixed methods and digital text analysis

Methodological strengths include SEM/PLS-SEM, scale validation, online review analysis, text mining, qualitative coding, and mixed-methods research design.

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