Tenured Associate Professor | Tourism and Hospitality Management
Tourist experience, hospitality technology, and destination futures.
Dr. Shuyue Huang is a tenured Associate Professor at Mount Saint Vincent University, Canada. Her work connects tourist engagement, value co-creation, consumer behaviour, hospitality innovation, sustainable destination development, and tourism education across international contexts.
Academic Profile
A tourism and hospitality scholar connecting tourist experience, destination change, hospitality technology, and applied education.
Dr. Huang's research is grounded in tourist engagement, value co-creation, experience design, destination experience, cross-cultural tourist behaviour, and hospitality consumer behaviour. Methodologically, she works across scale development, SEM/PLS-SEM, mixed methods, online review analysis, and text mining to examine how tourists, tourism and hospitality organizations, and destinations create and evaluate experience.
Her recent and emerging research directions extend this foundation into accessible tourism, solo female travel, AI and smart hospitality technology, digital nomadism, destination resilience, and tourism and hospitality education. These areas are described at a high level on this website to protect unpublished work and respect collaborative research processes.
Dr. Huang brings an international profile shaped by education and early professional experience in China, doctoral training and academic career development in Canada, and teaching and research experience in Portugal. Her background connects tourism planning, tourism and hospitality education, applied learning, and research-informed destination and service management.
Website Overview
A public academic profile connecting research, teaching, publications, and professional service in tourism and hospitality management.
Research
Tourism futures, engagement, technology, inclusion, and resilience.
Publications
Selected published work across tourism, hospitality, education, and analytics.
Teaching & Supervision
Experiential tourism and hospitality education, PMS training, CHIA, CAHTA, and supervision.
Service
Editorial work, peer review, academic service, and professional collaboration.
Career Path
From tourism planning to international academic work.
Education and applied tourism planning foundation
Completed undergraduate and master's training at Sun Yat-sen University and developed early applied experience in tourism planning, market analysis, and destination-related work.
Doctoral training and tourist engagement research
Completed PhD training at the University of Guelph, with research focused on tourist engagement, value co-creation, scale development, and destination experience.
International tourism and hospitality education
Taught tourism and hospitality courses at Universidade Europeia in Lisbon, strengthening an international and experiential teaching profile.
Associate Professor with tenure at MSVU
Joined Mount Saint Vincent University in 2019 and was promoted to Associate Professor with tenure in 2023. Current work connects tourism futures, hospitality technology, inclusion, resilience, and applied education.